Franchise Opportunity For Vitamin Shoppe’s First Expansion

The Vitamin Shoppe, an omnichannel specialty retailer that sells nutritional products, has launched a franchise opportunity in the United States for the first time in its 44 year history.

Franchise partners now have the chance to leverage The Vitamin Shoppe brand’s trust and unparalleled expertise in the fast growing health and wellbeing sector. The Vitamin Shoppe was founded in 1977 and has been a leading global destination for health-related solutions. It supports millions of people every year on their journey to long-lasting wellness. The Vitamin Shoppe in Louisville, KY

The company continues to modernize with a digital-first approach that meets customers where and when they shop in today’s evolving retail landscape.

The Vitamin Shoppe to expand via franchising for first time

The Vitamin Shoppe’s unique franchise model rewards franchise partners for driving VitaminShoppe.com and VShoppe app sales, via a commission structure that creates a seamless omnichannel experience for both franchisees and their customers. The customer experience at franchise stores is identical to that in the 680+ retail locations of The Vitamin Shoppe.

The average time to become a franchisee at The Vitamin Shoppe is six to eight weeks. The first franchised Vitamin Shoppe stores will open later in the year. Franchise markets are available in all U.S. states, with the exceptions of Washington and Oregon, where The Vitamin Shoppe operates stores under the Super Supplements banner.

Visit potential franchise partners www.OwnAVitaminShoppe.com to start the discovery and application process, including financial disclosures and requirements.

“Now is a great time to partner with highly motivated entrepreneurs in order to expand our store fleet. Sharon Leite CEO of The Vitamin Shoppe said that this new growth strategy allows us to grow our retail presence in a favorable realty market and empower our franchise partners to build dynamic, locally-owned businesses. The Vitamin Shoppe’s performance reflects this fact: “Consumers are more invested than ever in their health and wellbeing, thanks to the events that have occurred in the past year.” We are tapping into the industry’s strong runway to growth by partnering franchisees who share our passions for quality, innovation and the health and well-being of their customers and local communities.

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The Vitamin Shoppe to expand via franchising for first time

The Vitamin Shoppe sells the largest variety of vitamin, minerals, and supplement products in the U.S. including national brands as well as a growing portfolio of proprietary brands such as BodyTech, BodyTech Elite and fitfactor Weight Management System. Franchisees become part of a company that supports good health for everyone, as reflected by our diverse and highly educated Health Enthusiast team around the globe.

The company is driving its growth through a comprehensive strategy for merchandising, operational enhancements, and marketing innovations. This includes the creation of a national CBD destination; the reimagining Health Awards loyalty program; the launch a Asia business; and partnerships with pioneers in the wellness sector such as WW (formerly Weight Watchers); and product launches for sought-after brands like Ghost, Zoa and Goli.

The Vitamin Shoppe team is committed to supporting franchise partners in all aspects of retail operations, supply chain and product marketing, legal and real estate, as well the life cycle of the partnership.

The Vitamin Shoppe has a global franchise agreement with partners in Asia Central America, South America, and the United States. The Vitamin Shoppe is expanding internationally and will announce additional partnership agreements in coming months.

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